United Interactive Launches Symphony iGaming Platform, Expanding Global Reach

United Interactive (UI) has officially launched its innovative iGaming platform, Symphony, designed to cater to the increasing demands of the global online gaming industry. As the company continues to grow, it aims to meet the evolving needs of players and operators with advanced technology and a focus on both B2C and B2B markets.

“We are investing in our vision of creating a fully integrated digital gaming platform and addressing the growing demands of the online gaming industry,” said Bunty Doshi, Founder and CEO of United Interactive, in a recent press release. “This will allow us to develop robust capabilities that align with our core iGaming strategies.”

Founded in 2023 and headquartered in India. This team includes key leadership figures like Chief Operating Officer Charles Harper, Chief Technology Officer Shaan Devaraj, and General Counsel Julie Barker. Together, they bring a wealth of experience to the table, positioning UI to meet the growing demand for online gaming solutions across global markets.

“With our robust platform and experienced leadership team, we are poised to immediately execute our B2C and B2B strategies from brand, product, and investment perspectives,” said Kurt Hansen, Managing Director of United Interactive.“Our diverse team, spread across different regions, allows us to bring unique insights and approaches to the development of our services.”

Introducing Symphony and Bet United

United Interactive’s Symphony platform aims to be a comprehensive solution for both operators and players in the online gaming space. The platform provides a suite of cutting-edge tools, including Player Management (PAM), Remote Gaming Server (RGS), proprietary geolocation technology, and exclusive iGaming content. These tools not only enhance the overall gaming experience but also ensure regulatory compliance across various jurisdictions.

The launch of Symphony also marks the introduction of United Interactive’s B2C brand, Bet United. With its new brand, the company aims to provide a competitive player experience in regulated markets, offering a fully integrated sportsbook and casino platform. The introduction of Bet United further highlights the company’s intent to capture market share across both business-to-consumer and business-to-business sectors.

One of the key components of United Interactive’s strategy is the in-house content development through United Studios. The company’s proprietary content, combined with strategic industry partnerships and operating licenses, positions UI to offer a comprehensive solution for regulated online gaming markets worldwide.

“We have built strong industry relationships and have obtained the necessary operating licenses to deliver a complete solution in regulated markets. Our content creation efforts at United Studios will play a pivotal role in enhancing the value of our services,” Hansen explained.

Additionally, United Interactive is actively pursuing strategic acquisitions that will expand its presence across multiple markets. This expansion strategy is part of the company’s broader vision of becoming a leading player in the global online gaming industry.

Focus on Responsible Gaming and Innovation

In the rapidly evolving digital landscape, United Interactive remains committed to fostering a responsible gaming environment. The company has embedded tools within its platform to help promote responsible gaming, ensuring that players can engage with its products safely and sustainably.

As the online gaming industry continues to grow, United Interactive’s Symphony platform and its accompanying B2C brand, Bet United, represent significant steps toward fulfilling its vision of providing a fully integrated, innovative solution for operators and players alike. The company’s focus on both B2C and B2B strategies allows it to adapt to the changing demands of the global gaming market, further reinforcing its leadership position in the industry.

By continuing to develop new technology and foster industry partnerships, United Interactive is well-positioned to expand its reach and influence in regulated markets worldwide.

Source:

”United Interactive Launches Its iGaming Platform, Highlighting Team Composition and Growth Initiatives”, unitedinteractive.com, September 16, 2024.